Converse signs Rodman to multiyear ad deal

Associated Press
NORTH READING, Mass. -- Milk, sunglasses, underwear. Now add sneakers to NBA bad boy Dennis Rodman's lengthy list of endorsements.

Dennis Rodman
Converse announced Sunday that the Chicago Bulls' forward has signed a multi-year contract to promote two of its sneakers.

Rodman will appear in advertising campaigns for Converse's performance basketball shoes and the canvas Chuck Taylor All-Star sneaker.

Terms of the agreement were not disclosed.

Rodman will wear the black, white and red All Star Springfield on the court up to the playoffs when Converse plans to launch a new Rodman shoe.

The fiery Rodman has been on the defensive off the court recently following an 11-game suspension for kicking a cameraman Jan. 15 in Minneapolis. Rodman has agreed to pay cameraman Eugene Amos $200,000 and said the kick didn't warrant the suspension.

The rebounding star, who has a history of erratic behavior, fines and suspensions, already has a number of endorsement contracts, including a Victoria's Secret ad campaign, a Kodak commercial, a milk poster and a Sunglass Hut catalog.

For his part, Rodman says he's been wearing Converse's All Stars since high school.

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